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What it is:?A creamy shampoo that protects hair color and deeply moisturizes medium to thick, dry hair.
Hair Type: Medium and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Frizz
- Color Safe
Key Benefits:?
- Deeply hydrates and softens dry hair
- Protects hair color and enhances vibrancy
- Highly concentrated formula allows for 75+ shampoos in a single bottle
Formulation: Liquid
Highlighted Ingredients:
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This hydrating and frizz-fighting formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental pollutants while providing deep hydration and lasting shine. Can be used on hair with and without color treatment.
Clinical Results:?Based on a consumer study of 82 people with self-perceived dry hair using a regimen of Hydrate Shampoo and Hydrate Conditioner (sold separately):
- 90% say hair looks healthy
- 92% say hair looks shiny?
- 91% say hair feels smooth?
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