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Product details
Web ID: 14482870
Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also helps to protect against humidity, heat and environmental damage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.
Product Features
- WHAT IT IS:
- A rich, luxurious whipped cream that absorbs instantly into hair for a velvety, nourishing feel for curl types 2-3; safe for color-treated and chemically treated hair
- WHAT IT DOES:
- Hydrating formula moisturizes and smooths while helping to protect against frizz and environmental pollutants
- INGREDIENT HIGHLIGHTS:
- Shea butter nourishes and hydrates for optimal curl formation; baobab oil protects against moisture loss and drying; chia seed extract helps provide antioxidant protection from environmental pollutants; linseed extract helps nourish and fortify hair
- HOW TO USE:
- Shake well; turn can upside down and dispense a golf ball-size amount of product into palm; distribute evenly through damp hair, scrunching from the bottom up; twist individual curls for a more defined look; air-dry or diffuse-dry on low speed
- RESULTS:
- 96% of women said their hair was healthier and easier to style after 1 week*
- 94% of women said their hair was more manageable, easier to detangle and shinier after just 1 use*
- 9 out of 10 of women said their hair was more moistur
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