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What it is: A lightweight shampoo that gently yet effectively cleanses hair, leaving it soft, shiny, and bouncy while setting the foundation for maximum fullness.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns:
- Volumizing
- Thinning
- Damage/Split Ends/Breakage
Key Benefits:
- Gives Hair Volume
- Leaves Hair bouncy, Fuller-Looking, Softer, and Shinier with Every Wash
- Removes Dirt, Sweat, Oil, Pollution, and Product Buildup
Highlighted Ingredients:
- Proprietary Amino Cleansing Complex: A sulfate-free blend that cleanses hair without stripping.
- Amaranth Peptides: Plump hair fibers for bouncy, fuller-looking hair.
- Phyantriol: Preserves hair color and reduces damage from heat tools.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Amaranth peptides plump strands for a fuller-looking appearance, and our Proprietary Amino Cleansing Complex, a sulfate-free surfactant blend, gently yet effectively cleanses hair while helping to protect strands from styling damage and breakage. Plus, phytantriol preserves hair color.
Clinical Results: In a laboratory test of Full Shampoo and Conditioner:
- Hair showed double the volume compared to untreated hair
In a 200-person consumer-use test:
- 92% of consumers expected Full Shampoo and Conditioner to continue to improve the feeling of their
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